Why is this allowed to continue? Why doesn’t the government step in? These clowns send unsolicited mail in an envelope that really does look like it’s from the government of Ontario – to anyone living in Ontario not actually working for the government, that is.
Really? That’s allowed? Unfair marketing. The enclosed letter starts off:
IMPORTANT INFORMATION FOR PEOPLE BORN AFTER 1932!
Yeah, so uh…if you’re 83 years old, don’t worry – you’re safe!
So these clowns get thousands of people to open the letter because of the official-looking Ontario symbol, and then hook them with scare tactics and clever wording like this:
As a Canadian resident you may qualify for the Canada Pension Plan (Survivor/Funeral) benefit. But, these funds will not exceed $2500 for final expenses.
Well there you have it. Too many among the elderly…they ignore what is in the brackets there and become alarmed at how little their CPP is. Cheesy tactics from a cheesy company with a business plan/idea that obviously doesn’t cut it.
The official-looking symbol on the envelope should be banned for marketing use. Nothing portraying or hinting at coming from the government when it actually isn’t, should be allowed.
Anyway, getting this today really pissed me off. I told them as much on their ‘contact us’ form on their website.