Dear Marvel – Female Superhero Merchandise Please

Posted: July 20, 2015 in Rant

Add my name to the list of fans of the genre interested in more female superhero paraphernalia.

This guy had to make his daughter a Ms. Marvel costume because there wasn’t one available anywhere.

And that’s the way it is with Marvel right now. They’re not believers in the power of the female superhero. After all, Supergirl did poorly. Catwoman did poorly. Elektra did poorly. Not because they were shitty movies, but because the movies starred a female superhero, right?

Listen. You have fans of female superheros and lots of them. My six-year-old daughter is a huge fan of Black Widow. Huge. She bought a big pack of Marvel stickers because there was a tiny sticker in the top corner that was Black Widow. Fifty other stickers of Hulk, Iron Man, Spider-Man, Wolverine, etc. But she bought it with her Tooth Fairy money because there was a fingernail-sized sticker of the Black Widow.

And check this out. Toy companies took Black Widow right out of an entire (really cool) scene? Yikes! #wheresnatasha indeed. The first Black Widow toy I find on the shelves, I’m buying it for my daughter. Hasbro? Mattel? Anyone? MARVEL?

Black Widow

You will see the potential, if DC does it right, thanks to the upcoming Wonder Woman movie. And I know you have Ms. Marvel in the works. But you need to market the ones who have already made appearances. Storm. Kitty Pryde. Black Widow. Scarlet Witch. Push them on their own, or as “Women of Marvel” t-shirt. But there is a market here. You’ve just been too scared to try it…because you didn’t like how Supergirl performed at the box office? Snap out of it.

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